Signage for Tsvetnoy by Air Design

French version here | Version française ici

Air Design was given a somewhat contradictory task to design a wayfinding program which would present customers to get lost during their visit to Tsvetnoy, a Russian department store, all the while ensuring that they visit several concessions before reaching their destination. The signage elements are directly inspired by the architecture of the store.

While the finished goods are pretty good looking, it is hard to know whether Tsvetnoy customers are satisfied with the end result!

Via Behance