Inaugurated in 1962, Place Ville Marie (PVM) is in the heart of the business center of Montreal with nearly 10 000 thousand people working there on a daily basis. It includes a shopping mall with more than 70 businesses and is a focal point of the underground city. Employees and visitors to the complex have the opportunity to use the underground pathway within the Place Ville Marie, which offers over 1,000 parking spaces on two levels.
Major repairs of the infrastructure have been undertaken and the underground parking facility required intensive work. This allowed for a review of the directional and informational signage program. Two main objectives were put forward to Signature design communication by the facilities management group at PVM. First and foremost, the visitors needed to be given a sense of awareness and direction. They also had to be given a sense of security in a confined underground facility.