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Cité Mémoire

Markers for an urban multimedia walking tour

Client

Montréal en histoires

Location

Old Montréal

Year

2019

Services

Signage and map design

Awards

Our contribution to the interactive experience of Cité Mémoire took form as cartographic markers spread out across Old Montréal. Functioning as visual landmarks throughout a circuit of projections, the markers guide visitors and tourists in their discovery of Montréal’s heritage.

Visual markers to guide exploration

Dual purpose

In addition to pinpointing the precise location of the nocturnal scenes, the map also makes it easy to identify the sites and heritage buildings depicted in the illustrations. The markers quickly outgrew their original purpose. They became tools to help tourists explore Old Montréal and its attractions.

Photos: Montréal en histoires and PXP

Signature design communication (SDC) is now PXP!

Signature design communication becomes PXP, a transition that reflects our commitment to creating places with purpose for a positive occupation of public spaces.