Sépaq — Aquarium du Québec

Redefining the Visitor Experience Back

Project

While establishing an interior and exterior wayfinding signage master plan for Aquarium du Québec, we also worked on redesigning the visual identity of the attractions and services. This strategy has allowed us to highlight the offerings of the site and its suggested paths. In collaboration with the Aquarium du Québec, we continue to this day to develop further display and orientation strategies in order to optimize and enrich the visitor experience.

Challenge

Highlight the many attractions of the Aquarium du Québec and redefine the site’s visit

The key focus of the project was to offer each visitor a comprehensive knowledge of the site by renaming, clearly identifying, and creating distinct visual cues for the inside pavilions, outside paths, services, activities, and animations.