Air Canada

Global Signage Program Back

Project

Our team of designers and project managers are working on the new adaptation of signage for the iconic Canadian brand for the third time in 20 years. More than 200 airports all throughout Canada and the world, towers, regional offices, hangars, and air cargo terminals are affected.

Challenge

Make Air Canada’s brand image shine on a global scale

Because of the wide scale and complexity of the project, as well as the level of efficiency required to quickly furnish a complete program of directional and informative signage, our team has assembled a regularly updated catalogue of the different signs and graphic charters, established project steps, and practiced a precise project management methodology.

Each area has specific requirements in terms of signage, technical rationale, budget, and approval by the airport authority and client. This is how each terminal or installation became its own project.